Dasar Privasi Tapak Web

 

Last Updated: February 2026

Lee Kum Kee (Shanghai) Trading Limited (“we”, “our”, or “us”) has established this noodeeloong Privacy Policy (this “Policy”) to describe how your information is handled when you access and use the Site. It also describes your data protection rights, including the right to object to some of the processing we carry out. More information about your rights, and how to exercise them, is set out in the “Privacy Rights and Information Control” section.

By accessing the Site, you acknowledge that you have read and understood this Policy. Please read all the terms of this Policy carefully before accessing the Site. Your access to Site also requires your agreement to the noodeeloong Terms of Use (the “Terms”). This Policy forms an integral part of the Terms. Unless otherwise defined in this Policy, all capitalized terms have the same meanings as those defined in the Terms.

If you are below the legal age of majority in your jurisdiction, a legal representative, such as a parent or guardian, must accept this Policy on your behalf.

1. Information We Collect and How We Use Your Information

1.1 Information You Provide.

When you use our Site or otherwise communicate with us (for example, by email or via the Contact Us page), we may collect and process your personal information for the purposes and under the legal bases as set out below:

Type of Information	Purpose	Legal Basis
Email address, phone number, username, and content of messages you provide (e.g., text, images, audio, video, or other files, voluntarily submitted through feedback, enquiries, or after-sales support such as product images or videos)	Provide and manage Site services	Legitimate interest: To operate, maintain, and improve the Site and its functions; to protect our rights and interests, including security, fraud prevention, and investigating violations (includes strictly necessary cookies).
	Handling requests complaints and customer support	Legal obligation: To comply with privacy laws (e.g., access, correction, deletion);   Legitimate interest: To manage our relationship with you and handle complaints, reports, and service issues.
Device type (mobile/desktop), country of access, time of visit, referral source, visitor count	Operation and service improvement	Legitimate interest: For internal analysis, service improvement, security, and detecting illegal activities or breaches.
IP address, browser type, ISP, referring/exit pages, operating system, dates/timestamps, clickstream data (via cookies, tags, scripts)	Analytics, site security, manage cookies	Legitimate interest: Analyzing trends, managing services, tracking user activity and demographics, monitoring and troubleshooting, and ensuring site security (including strictly necessary cookies; see our Cookie Policy).
Email address, phone number (for marketing)	Direct marketing communications (opt-in only)	Consent: With your separate opt-in consent, we may also use this information to send you future marketing updates. You have the right to opt out of marketing communications at any time.
Any of the above as required	Legal compliance and risk management	Legal obligation: Compliance with laws and regulations;   Legitimate interest: Responding to lawful requests, legal claims, and maintaining audit logs and records for compliance and security.

In the UK, where processing of personal information for any of the listed purposes above is necessary to process personal information to prevent, detect, or investigate a crime, we rely on our recognised legitimate interests.

1.2 Consequences of Not Providing Information.

Providing your personal information is voluntary. However, if you choose not to provide certain information, such as your email address, phone number, messages, or username, we may be unable to send you marketing updates or provide personalized responses to your inquiries. Similarly, if you disable the collection of technical data (such as device type, country, or referral source), it may limit our ability to analyze and improve our services, but it will not affect your basic ability to access and browse the Site.

2. Sharing of Information

We may share your information with a third party in the following cases:

2.1 Shared use among affiliates.

We may share and jointly use your information with our affiliates. In this case, we will remain responsible for ensuring the protection of your information and its consistent use in compliance with this Policy. If you are a California resident, you have the right to opt out of the sharing of your personal information with affiliates for their marketing purposes under California law,.

2.2 Third-party service providers.

We may share your information with our trusted service providers who process information on our behalf and under our instructions, including providers assist with website development and hosting, security and anti-abuse measures, email delivery, and technical support. Each service provider is contractually obligated to protect and keep your information confidential.

2.3 When we haveyour consent.

Where consent is required by applicable law, we will only share your personal information with other third parties if you have provided your explicit opt-in consent. You may withdraw your consent at any time by contacting us at hello@noodeeloong.co.

2.4 When required or permitted by law.

We may disclose your information to third parties without your consent if disclosure is required or permitted by law.

3. Privacy Rights and Information Control

3.1 Privacy Rights.

In accordance with applicable law, you may have the right to:

(i) request confirmation of whether we areprocessing your personal information;

(ii) obtain access to or a copy of your personal information;

(iii) receive an electronic copy of personal information that you have provided to us, or ask us to send that information to another company (right to data portability);

(iv) object to or restrict our uses of your personal information;

(v) seek correction or amendment of inaccurate, untrue, incomplete, or improperly processed personal information;

(vi) withdraw your consent; and

(vii) request deletionof personal information held about you by us, subject to certain exceptions prescribed by law; and

(viii) not be discriminated against for exercising any of these rights.

3.2 Exercising Your Rights.

If you wish to exercise your rights, you may send an email to hello@noodeeloong.co (please include “noodeeloong” in the email subject line). We will action your request in accordance with applicable laws within a reasonable period of time after receiving your email, not exceeding one calendar month from receipt of your request. To protect your privacy, we will take steps to verify your identity before fulfilling your request. Please note that withdrawing your consent or deleting your personal information may affect your ability to access the Site.

UK and EU residents: If you have unresolved concerns, you also have the right make a complaint to the data protection authority in the country that you reside in or, the country of your place of work or the country where the alleged infringement took place. A list of authorities in the EEA can be found here. In the UK, this will be the Information Commissioner. In addition, you also have a right to make a complaint to us using the contact details above if you have any unresolved concerns about how we process your personal information.

3.3 Instances Where Information May Not be Disclosed.

Not with standing anything to the contrary in this Policy, we may decide not to disclose certain information to you under the following circumstances:

(i) if disclosing such information could result in a violation of the rights of you or a third party, such as physical harm or financial malfeasance;

(ii) for the purpose of safeguarding our legitimate rights and interests;

(iii) if disclosing such information would violate any applicablelaws, rules and regulations or requests by government departments, judicial authorities or law enforcement.

If we decide not to disclose certain information, you will be informed of this decision without delay.

4. Information Protection

We use reasonable measures, and safeguards to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration and destruction. We remain responsible for implementing and maintaining reasonable security procedures and practices appropriate to the nature of the personal information we maintain, as required by applicable law. To the extent permitted by applicable laws, we will not be liable for the leakage, loss or damage of information caused by factors beyond its reasonable control (such as failures of the communication network used by you, malicious attacks by third parties).

 5. Transfer of Your Information

To achieve the purpose set forth in Clause 1 of this Policy, your information will be transferred, retained and processed in multiple countries/regions, including those where our service providers and affiliates are located. We take appropriate measures to protect your information in accordance with any applicable laws, such as but not limited to the EU Standard Contractual Clauses or UK International Data Transfer Addendum if required.

For detailed information about specific overseas recipients, including their names, contact information, purposes and methods of processing, and types of information involved, and the data transfer mechanisms we use, you may contact us at hello@noodeeloong.co (please include “noodeeloong” in the email subject line).

6. Retention and Deletion of Your Information

Subject to applicable laws, rules and regulations and the fulfilment of our business or legal purposes, your personal information will be retained only for as long as necessary to fulfil the purposes for which it was collected, as described in this Policy, or as required by law. Generally, we will delete your personal information within three (3) years from the date it is provided to us, unless a longer retention period is required or permitted by law. You may request deletion of your personal information at any time by exercising your rights as described in Section 3.

7. Changes to this Policy

We reserve the right to change this Policy at any time. Updates to this Policy will be posted on the Site. Revisions will take effect immediately upon posting. Your continued access and engagement with the Site following such changes constitutes your acceptance of the updated Policy. When using the Site, please review the latest version of this Policy regularly.

8. Contact Information

If you have any questions about this Policy or how your information is handled, you may contact us by sending an email to hello@noodeeloong.co (please include “noodeeloong” in the email subject line).

At present, we do not have a designated European Union representative as our data processing activities are limited in scope and fall under applicable exemptions. If you have any privacy-related questions, please contact us at:  hello@noodeeloong.co

If you are based in the European Union, we do not have an establishment in the European Union; therefore, we have appointed a local representative, EU-REP.Global GmbH, based at Hopfenstr. 1d, 24114 Kiel, Germany, who you can contact. Our EU representative can be contacted directly by emailing them at lkk@eu-rep.global, with the reference Attn: Lee Kum Kee.