개인정보 정책

Last Updated: January 2026

 

Lee Kum Kee (Shanghai) Trading Limited (“we”, “our”, or “us”) has established this noodeeloong Privacy Policy (this “Policy”) to describe how your information is handled when you access and use the Site.

By accessing the Site, you agree to this Policy. Please read all the terms of this Policy carefully before agreeing. Your access to Site also requires your agreement to the noodeeloong Terms of Use (the “Terms”). This Policy forms an integral part of the Terms. Unless otherwise defined in this Policy, all capitalized terms have the same meanings as those defined in the Terms.

If you are below the legal age of majority in your jurisdiction, a legal representative, such as a parent or guardian, must accept this Policy on your behalf.

 

1. Information We Collect and How We Use Your Information

1.1 Information You Provide.

(i) When you use our Site or otherwise communicate with us (for example, by email or via the Contact Us page), we may collect your email address, phone number, username and the content of your messages. This may include text, images, audio, video, or other files that you voluntarily submit to us (for example, when you provide feedback, make enquiries, or in cases such as after-sales support where you may send photos or videos of products). We use this information to handle your enquiries, provide customer support and personalized responses, send you future marketing updates and improve our services.

(ii) Additionally, we collect data such as your device type (mobile or desktop), country of access, visit time, referral source (direct or indirect), and visitor count. This information is used for internal data analysis to help us improve our services, to provide, maintain, and improve the Site and its functions, and to protect both you and us, including by preventing and investigating illegal activities or violations of the Terms.

(iii) When you use our Site, we or a third party designated by us will use cookies, tags and scripts to collect information for the purposes of analyzing trends, managing our services, tracking users’ activity on our Site and collecting demographics on the user base. Information collected may include information about your Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring and exit pages, your operating system, dates and timestamps, and clickstream data.

1.2 Consequences of Not Providing Information.

Providing your personal information is voluntary. However, if you choose not to provide certain information, such as your email address, phone number, messages, or username, we may be unable to send you marketing updates or provide personalized responses to your inquiries. Similarly, if you disable the collection of technical data (such as device type, country, or referral source), it may limit our ability to analyze and improve our services, but it will not affect your basic ability to access and browse the Site.

2. Sharing of Information

We may share your information with a third party in the following cases:

2.1 Shared use among affiliates. We may share and jointly use your information with our affiliates. In this case, we will remain responsible for ensuring the protection of your information and its consistent use in compliance with this Policy.

2.2 When we have your consent. Only with your explicit consent, we may share your information with other third parties.

2.3 When required by law. We may disclose your information to third parties without your consent if disclosure is required by law.

3. Privacy Rights and Information Control

3.1 Privacy Rights. In accordance with applicable law, you may have the right to:

(i) request confirmation of whether we are processing your personal information;

(ii) obtain access to or a copy of your personal information;

(iii) receive an electronic copy of personal information that you have provided to us, or ask us to send that information to another company (right to data portability);

(iv) object to or restrict our uses of your personal information;

(v) seek correction or amendment of inaccurate, untrue, incomplete, or improperly processed personal information;

(vi) withdraw your consent; 

(vii) request erasure of personal information held about you by us, subject to certain exceptions prescribed by law.

3.2 Exercising Your Rights. If you wish to exercise your rights, you may send an email to hello@noodeeloong.co (please include “noodeeloong” in the email subject line). We will process your request in accordance with applicable laws within a reasonable period of time after receiving your email. To protect your privacy, we will take steps to verify your identity before fulfilling your request. Please note that withdrawing your consent or deleting your personal information may affect your ability to access the Site.

3.3 Instances Where Information May Not be Disclosed. Notwithstanding anything to the contrary in this Policy, we may decide not to disclose certain information to you under the following circumstances:

(i) if disclosing such information could result in a violation of the rights of you or a third party, such as physical harm or financial malfeasance;

(ii) for the purpose of safeguarding our legitimate rights and interests;

(iii) if disclosing such information would violate any applicable laws, rules and regulations or requests by government departments, judicial authorities or law enforcement.

If we decide not to disclose certain information, you will be informed of this decision without delay.

4. Information Protection

We use reasonable measures, and safeguards to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration and destruction. However, you understand and accept that (a) even with reasonable security measures, we cannot always guarantee that your information is 100% secure; (b) we cannot ensure or warrant the security of any information you provide to us; (c) we is not liable for unintentional disclosure; and (d) the system and communication network you use to access the Site may fail due to factors beyond our control.

5. Transfer of Your Information

To achieve the purpose set forth in Clause 1 of this Policy, your information will be transferred, retained and processed in multiple countries/regions, including those where our service providers and affiliates are located. We take appropriate measures to protect your information in accordance with any applicable laws.

6. Retention and Deletion of Your Information

Subject to applicable laws, rules and regulations and the fulfilment of our business or legal purposes, your information (including your personal information) will be deleted within three (3) years from the date it is provided to us.

7. Changes to this Policy

We reserve the right to change this Policy at any time. Updates to this Policy will be posted on the Site. Revisions will take effect immediately upon posting. Your continued access and engagement with the Site following such changes constitutes your acceptance of the updated Policy. When using the Site, please review the latest version of this Policy regularly.

8. Contact Information

If you have any questions about this Policy or how your information is handled, you may contact us by sending an email to hello@noodeeloong.co (please include “noodeeloong” in the email subject line).